according to Brand Finance’s Food & Drink 2024 Report, Anand Milk Union Limited (Amul) has emerged as Of the World Strong Food and Dairy Brands Together AAA+ Amul’s brand value has increased by topping the ratings for the fourth consecutive year. 11% To US$3.3 billion, with brand strength index (BSI) score 91 out of 100.
Amul has improved its ranking. 29th Status (from 2023) 22Ra (2024) Ranked among the world’s most valuable and strongest food brands.
SwitzerlandNestle emerged as the world’s most valuable food brand, worth Rs USD 20.8 billionThe United States (USA) is next, despite a 7% decline compared to 2023 Lays And Yil of ChinaI But 2Ra And 3Third position respectively.
The total brand value of the top 10 dairy brands fell by a record 6% this year to US$43.8 billion.
About Brand Finance Food & Drink 2024 Report:
It is an annual report published by Brand Finance company based in London, United Kingdom(UK).
The report ranks the world’s most valuable and strongest food, dairy and non-alcoholic beverage brands.
The report evaluates brand strength 35 parameters Which includes various dimensions of brand development such as: impact of advertising, product variety, consumer quality perceptions, etc.
Highlights of the report:
According to the report, the overall brand value of the food and beverage sector has declined. 4%, A total of about US$268 billion. The report says the main reason for the decline is that consumers are increasingly preferring smaller, private-label brands.
The report says convenience foods are bucking this trend, with their brand value rising due to growing demand from busy consumers.
Brands such as Healthy Alternatives And DiGiorno Both saw their brand value increase by 17%, driven by innovative product releases and strategic marketing.
Lays brand sees growth 9% in its brand value; valuable USD 12 Billion. It has improved its global ranking from third. 2Ra To be ranked among the world’s most valuable food brands in 2024.
This positive increase in Lay’s brand value is due to its strong financial performance and innovative product offerings such as: Flavor Swap and the Max lineup.
iii.China-based Yili brand has moved up to second place from second place (2023) 3Third (2024) globally, due to a decline in its brand value 6% reached US$11.6 billion.
Fourth.Canada-based agribusiness company, Viterra With a brand growth of 37%, it has become the fastest growing food brand. US$1.1 billion.
- This growth is primarily driven by increased volumes, strategic acquisitions and a high BSI score of 60.6 out of 100.
top 5 Most Valuable Food Brands:
| Rank | Brand Name | country of origin | Total assessment (USD) |
Rating |
|---|---|---|---|---|
| 1 | to shelter | Switzerland | 20.8 billion | AAA |
| 2 | Lays | USA | 12 Billion | AAA- |
| 3 | Yili | China | 11.6 billion | AAA |
| 4 | Tyson | USA | 8.2 billion | AA+ |
| 5 | Danowe | France | 8 Billion | Come |
| 22Ra | Amul | India | 3.3 billion | AAA+ |
2024 Sustainability Perceptions Index:
2024 Sustainability Perceptions Index (SPI) They found that in the food sector, Nestle’ The highest Sustainability Perception Value (SPV) is US$1.4 billion and Lays Its positive difference value is the highest at US$67 million.
In the non-alcoholic beverages sector, the 2024 SPI found that Coca-Cola It has the highest SPV valued at US$5.2 billion and Pepsi Its positive difference value is the highest at US$212 million.
Non-Alcoholic beverages in 2024,
According to the Brand Finance Food & Drink 2024 report, Coca-Cola Retained its title as the world’s most valuable and strongest non-alcoholic beverage brand, with brand value increasing by 5% to US$35 billion.
It has received a rating AAA+ With a BSI score of 90.4 out of 100 (increase of 0.8 points).
Pepsi saw an increase of 10% Its brand value has risen to US$20.2 billion, placing it at the top spot 2Ra Ranked on the list of Top 10 Most Valuable Non-Alcoholic Beverage Brands in 2024.
Of the top 10 most valuable non-alcoholic beverage brands, 4 Are carbonated beverages with Pepsi, Dr Pepper (brand value increased 8% to US$4.8 billion), and Phantom (brand value increased by 9% to US$4.5 billion) continued to dominate the list.
Chinese bottled water and soft drinks, Nogphu Spring The non-alcoholic beverage brand recorded the highest brand value growth on a percentage basis as its brand value grew by 102% to US$8.3 billion.
Dairy Brands in 2024:
retains the world’s biggest title Most Valuable Dairy Brands For 5th It held the top spot for the second consecutive year. The report showed that Yili’s “dual-engine” strategy of innovation and digitalization drove its top ranking.
According to the report, the combined value of the top 10 dairy brands is expected to decline from USD 46.7 billion (2023) US$43.8 billion (2024).
The report said the overall decline in the dairy sector is due to a sharp drop in prices despite stable product volumes. This price drop has impacted the revenues of several major dairy companies, resulting in a decline in overall revenues.
For the first time, Finland-based OrLeo included in the list of top 10 It is ranked top among dairy brands globally. It has improved its ranking by 4 places to secure the 10th position in 2024.
It has emerged as an area where Fastest Growing Dairy Brand with the growth of the brand 31%reached US$2 billion.
This increase is primarily due to acquisitions Plantae, It is a Finnish producer of plant-based dairy alternative products.
Following this acquisition, Oddlygood, The company, a subsidiary of Valio, has become the market leader in plant-based dairy alternative products in Sweden and dairy alternative cooking products in Finland.
